BRAND POWER FOR KIDS!!

If you thought brands and shopping were meant only for adults, think again, Children now have their very own range of stores and designers to choose from.
This is one market where the transformation has been phenomenal.
A look at the four companies, those were foremost in bringing this change about.

Lilliput
A multi city retail chain that pays equal attention to detail across 200 stores in India, Egypt and Singapore, Lilliput has come a long way in a span of 2 1/2 years.
Retailing in malls and in their own flagship stores, the best part about them is the variety they offer in casual wear and the superb quality for the age group of 3-12 years.
A brand that has its own set of in-house designers, for the Indian market, they deal with garments, accessories and shoes. Be it funky socks or jazzy belts or pretty necklaces, they are a delight to children who are as discerning as their parents.

Location: City Center Mall, Secunderabad, Tirumulgherry, Himayathnagar, Begumpet, Banjara Hills.

Price Range: Rs 699 – Rs 1499
Timings: 10 Am to 8 Pm
Must Buy: Grown up footwear, sandals for boys and heels for girls.

Catmoss
A brand that believes in being fun and whacky, Catmoss retails and has independent stores which house clothes for the 0-14 year age group.
Bright and smart, they epitomize the spirit of kids.
What’s more they manage to give even the sedate ethnic wear a new twist, be it the fish cuts and shararas for girls.
With a tagline that reads, FUN CLOTHING FOR KIDZ they take the job of setting trends very seriously!

Locations: Shoppers Stop, Hyderabad Central, Somajiguda, Ameerpet, Himayathnagar, Banjara Hills.

Price Range: Rs 495 – Rs 1100
Timings: 10 Am to 8 Pm
Must Buy: Sun glasses and slip-ons; literally cool accessories to match that ultra chic dress!

Dayals’
Located in Abids, a shop that has housed garments for children over 45 years, they are a company that takes pride in the customer satisfaction they provide.
Housing most Indian brands like Ocean, Betty, Era that speak for themselves, Dayals, offer garments for the age group of 0-15 for both casual and ethnic wear.
A store that’s been around from the days when readymade was a luxury that one couldn’t afford, they also stock infant supplies and take up alteration and the rare repairs.
Location: Abids, opposite Meena Bazaar.

Price Range: Rs. 100 to Rs. 1000 for Casuals, Rs. 800 to Rs. 4000
Timings: 10 Am to 9 Pm
Must Buy: Truly traditional ethnic wear.


Reebok for Juniors

Catch ‘em young and you have a market base for the next gen!
A global force to reckon with, Reebok, has made shopping for children a ton easier, from school shoes to light shoes for running and sportswear, encouraging sportsmanship for budding champs.
With names like Sweets, Pulse, Votron and Edge, they have a line of apparel for the age group of 4-14.
Also the Cartoon network range featuring Benton, Power Puff girls, Dexter makes this concept store a huge hit with children and adults secretly jealous!

Locations: Banjara Hills, Madhapur, Secunderabad.

Price Range: Rs 699 – Rs 1499
Timings: 10 Am to 8 Pm
Must Buy: Sneakers and Trainers, Fancy Sportswear